Bob Curwood

Commercial Director

Bob began his career in produce aged 18 with Louis Reece at Spitalfields and Covent Garden markets, where he spent the next eleven years in wholesale. Bob will always be grateful for them giving him his start in the produce trade.

He then moved to Pascual Fruit Importers – Spain’s largest growers, importers and exporters – and rose to Sales Manager, overseeing UK sales. After ten years at Pascual Bob joined ERMS UK in Cambridgeshire, but was approached by Allfruit – a new venture in the UK that specialised in the direct marketing of Canary Island tomatoes and he moved there in 1993.

In 2010 Bob and Luis Fernandez staged a management buy-out of the company. As its new owners, they expanded the business to work closely with their fast-developing growing operations in Morocco, with Bob taking commercial responsibility for all sales to the UK and Ireland and for procurement from Morocco.

Contact:

Bob Curwood

Commercial Director

01322 311377

bob@allfruit.co.uk
bob@saladsdirect.co.uk

Luis Fernandez

Financial Director

Luis grew up in the fruit importing business but after university he worked in banking until Allfruit called in 1993 and he joined the company. In 2010 he and Bob Curwood staged a management buyout of Allfruit and today Luis is responsible for the administration of the company and its long-term business strategy as well as procuring its Spanish produce.

Contact:

Luis Fernandez

Financial Director

01322 311377

luis@allfruit.co.uk

Simon Jones

Sales Manager – Wholesale

For over 30 years Simon ran his own family wholesale and catering supply company in Tunbridge Wells – where he also played for the local rugby team.

The rugby field is where Simon first met Bob many years ago. They traded together during the week and in 2015 Simon became a valued member of the Allfruit Team, responsible for sales into the wholesale and catering sectors.

Contact:

Simon Jones

Sales Manager – Wholesale

01322 311377

simon@allfruit.co.uk

Paul Roberts

Technical Manager

Paul has been in produce  34 years. For most of his career he was general manager/ production director of a major UK fruit growing, storage, grading and marketing company, working with all the top retailers. He now works for Allfruit and Salads Direct on a seasonal contract basis, providing technical support, advice and management of quality systems. He is first point of contact for our clients, on all technical issues.

Qualifications include:

A.N.C.H Credit in commercial fruit production and management

R.I.O.P.H Level 3 H.A.C.C.P and food safety

B.R.C Food Safety

C.I.E.H Health and Safety

Contact:

Paul Roberts

Technical Manager

01322 311377

paul@allfruit.co.uk