Building on decades of experience


Allfru Group Tenerife sets up Allfruit International Limited to market its growers’ products in the UK.


Production in the Canary Islands decreases so Allfruit diversifies into Morocco, marketing tomatoes, peppers and courgettes.


The directors of Allfruit International conduct a management buyout – this enables them to expand and develop in Morocco.


Allfruit establishes its Salads Direct division to represent its growers in Morocco and Spain in the UK market.

Salads Direct means we can give you exactly what you want: a direct connection to our growers. It may be a new division of our business but you know you can trust our team because we’ve been bringing the best quality salads to the UK for over thirty years.